BSc Management (US Degree)

Bachelor of Science in Business Administration and Management

The American Bachelor of Science degree can be completed in up to eight semesters. Students must complete a minimum of 120 American college credits (40 courses).

The management programs aim to develop leadership skills and to expose students to the tools used in the business world. With a strong focus on communication, cultural fluency and decision-making in diverse environments, the programs qualify for management careers in organizations with global ties. These can be large multinational organizations, but also start-ups and small- and medium-sized organizations with a need for cross-border perspectives.

General education

The general education part of the American program helps you to gain broader perspectives besides your technical knowledge. This is important not only because German Human resource managers explicitly demand more of this quality from their hires from private universities. This is important not only because research has shown that knowledge in general education differentiates the successful German top managers from their less successful counterparts in advanced careers. This is important not only because a broad education offers you full access to Master studies in the American university system. The most important point is that openness and a profound general knowledge help you to develop a rich personality and prepares you for a good and satisfied life.

Required general education - core requirements
GSM 001 Developmental Math (by placement) 0 credits
GLL 110 Introduction to College Writing (or exemption) 4 credits
GLL 121 College Writing I 4 credits
GLL 122 College Writing II 4 credits
GLL 202 Introduction to American Literature 3 credits
GLL 232 Multicultural American Literature 3 credits
GSM 130 + GSM 132 College Mathematics & Workshop 4 credits
HIS 106 History of the United States 1877-Present 3 credits
POL 101 American Political System 3 credits
GJS 124 Modern Jewish History 3 credits
GJS 262 History of the Holocaust 3 credits
GCA 101 Public Speaking 3 credits
GCO 120 Fundamentals of Computers with Microcomputer Application 3 credits
BIO/GSS Natural Science (Psychology majors must choose BIO 101) 3-4 credits

Bachelor's Degree in Business Management & Administration with Management Concentration

The primary objective of this concentration is to offer courses which provide the student with the skills and tools necessary for problem-solving in a business environment. These problems include leadership challenges like planning, motivating, getting things started in organizations and controlling results.
Required Management Concentration Courses
GBF 220Corporate Finance3 credits
GBK 101Principles of Marketing3 credits
GBK 204Marketing Management3 credits
GBM 202Organizational Theory and Behavior3 credits
GBM 224Human Resources Management3 credits
GBM 320Entrepreneurship3 credits
Required Three Electives from the Following
GBA 209Financial Statement Analysis3 credits
GBE 408International Trade and Monetary Systems3 credits
GPH 230Business Ethics3 credits
GBK 202Marketing Research3 credits
GBM 310Multinational Business Management3 credits
GBK 400Topics in Management3 credits
GBM 498Internship in Management (Senior standing, GPA of 2.5 in major)3 credits
GCO 162Advanced Survey of Business PC Applications3 credits
GPH 230Business Ethics3 credits
Business Core
The management concentration is embedded in a variety of general business studies, helping to broaden leadership skills. The considerable degree of freedom of the American college system even allows to select your general business courses around particular aspects like communication, cultural fluency, techniques of decision making etc. A typical choice in the management concentration could be additional courses on international management and in cultural fluency. A semester in New York enables you to add courses rarely found in German curricula. In general, we leave it to your specific interests how you utilize the flexibility in course options.
Required General Business Courses
GBA 101Principles of Accounting 13 credits
GBA 102Principles of Accounting 23 credits
GBE 101Principles of Macroeconomics3 credits
GBE 102Principles of Microeconomics3 credits
GBF 101Principles of Finance3 credits
GBM 101Principles of Management3 credits
GBM 213Business Law 13 credits
GBM 493Business Policy3 credits
GSM 261Statistics: Theory and Application3 credits
Examples of General Business Electives
GBF 338International Financial Markets3 credits
GBK 340International Marketing Management3 credits
GBK 408Strategic Marketing Management3 credits
GCA 215Interpersonal Communication3 credits
GCA 217Introduction to Public Relations3 credits
GCA 305Intercultural Communication3 credits
LLE 203Business Report Writing3 credits

Bachelor's Degree in Business Management & Administration with Finance Concentration

This concentration examines the role and operation of the financial sector of the economy. Students develop an understanding of the role of finance in business, and the management of assets and liabilities by both individuals and financial institutions. An important component is the interpretation of financial documents and the allocation of funds.
Required Finance Concentration Courses
GBE 204Money and Banking3 credits
GBF 210Investment Principles3 credits
GBF 220Corporate Finance3 credits
GBF 321Portfolio Analysis3 credits
GBF 338International Financial Markets3 credits
GBK 101Principles of Marketing3 credits
Required Three Electives from the Following
GBA 209Financial Statement Analysis3 credits
GBE 408International Trade and Monetary Systems3 credits
GBF 400Selected Topics in Finance3 credits
GBF 498Internship in Finance (Senior standing, GPA of 2.5 in major)3 credits
GCO 162Advanced Survey of Business PC Applications3 credits
GPH 230Business Ethics3 credits
Business Core
The finance concentration is embedded in general business studies, helping to develop leadership skills and solve problems in business and not-for-profit contexts. The considerable degree of freedom of the American college system even allows you to choose your general business courses around particular aspects like communication, cultural fluency, techniques of decision making etc. An obvious choice in finance could be additional courses in advanced statistics and decision-support software.
Required General Business Courses
GBA 101Principles of Accounting 13 credits
GBA 102Principles of Accounting 23 credits
GBE 101Principles of Macroeconomics3 credits
GBE 102Principles of Microeconomics3 credits
GBF 101Principles of Finance3 credits
GBM 101Principles of Management3 credits
GBM 213Business Law 13 credits
GBM 493Business Policy3 credits
GSM 261Statistics: Theory and Application3 credits
Examples of General Business Electives
GBE 220Urban Economics3 credits
GBE 312History of Economic Thought3 credits
GBK 202Marketing Research3 credits
GBM 232Multinational Business Management3 credits
LLE 203Business Report Writing3 credits
MAT 351Econometrics3 credits

Bachelor's Degree in Business Management & Administration with Marketing Concentration

In this concentration students will learn concepts and develop skills in marketing, promotion, advertising, and buying. Students specializing in this concentration may find employment in advertising, public relations, marketing management, marketing research, sales and retailing.
Required Marketing Concentration Courses
GBK 101Principles of Marketing3 credits
GBK 201Consumer Behavior3 credits
GBK 204Marketing Management3 credits
GBK 340International Marketing Management3 credits
GBK 400Topics in Marketing3 credits
GBK 408Strategic Marketing Management3 credits
Required Three Electives from the Following
GBA 209Financial Statement Analysis3 credits
GBK 202Marketing Research3 credits
GBK 315Advertising and Promotion Management3 credits
GBK 351Direct Marketing3 credits
GBK 498Internship in Marketing3 credits
GBM 320Entrepreneurship3 credits
GCO 162Advanced Survey of Business PC Applications3 credits
GPH 230Business Ethics3 credits
Business Core
The marketing concentration is embedded in general management studies, helping to develop leadership skills and solve problems in business and not-for-profit contexts. The considerable degree of freedom of the American college system even allows you to cluster your general management courses around particular aspects like communication, cultural fluency, techniques of decision making etc. An obvious choice in marketing could be additional courses in communication and marketing research techniques.
Required General Business Courses
GBA 101Principles of Accounting 13 credits
GBA 102Principles of Accounting 23 credits
GBE 101Principles of Macroeconomics3 credits
GBE 102Principles of Microeconomics3 credits
GBF 101Principles of Finance3 credits
GBM 101Principles of Management3 credits
GBM 213Business Law 13 credits
GBM 493Business Policy3 credits
GSM 261Statistics: Theory and Application3 credits
Examples of General Business Electives
GBE 220Urban Economics3 credits
GBE 312History of Economic Thought3 credits
GBK 202Marketing Research3 credits
GBM 310Multinational Business Management3 credits
LLE 203Business Report Writing3 credits
MAT 351Econometrics3 credits